inyc

find art events

market your show

connect with new experiences

grow your audience

explore new york city

join the grassroots movement

on a map, on an app.

join the community

download the app

find art events

market your show

connect with new experiences

grow your audience

explore new york city

join the grassroots movement

on a map, on an app.

join the community

download the app

what’s happening in new york city tonight?

finally, with in—yc there’s a platform to discover all of the arts, culture and creative happenings around you

• powered by artist and business uploads

• no algorithm or curation

• easy to search, filter and share

• ⁠a powerful marketing tool for all artists

how it works

artists and businesses upload their own events across a wide spectrum of categories: visual arts, dance, film, poetry, music, theatre, fashion, and comedy.

users of the app can find those events on the app and attend something they may never have otherwise known about.

creators can remind interested audiences about upcoming shows; audiences can save events that they’re interested in within one centralized, streamlined hub.

more locals and tourists become plugged into new york’s arts scenes beyond the projects that already have a lot of pr backing, money, or clout.

the city’s artists gain access to wider audiences, with full control over how their own events are portrayed.

why it exists

on any given night in new york city, there are thousands of artistic happenings. unless you're in the know, you likely don't know about most of them. in—yc:

• gets users off-the-beaten path to enjoy the small- and medium-sized creative events that make the city what it is.

• removes the headache for artists of marketing those events and finding new fan-bases.

• restores a sense of social fabric between creators and their audiences, without advertising, middlemen, or algorithms.

• puts power back in the hands of artists to put themselves, literally, on the map.

stumble upon events

it's pronounced "nyc",

like the greatest city in the world.

not in new york?

the vision is global.
new york city is our first stop —
but before long, we'll be in—(y)our(c)ity.

join the grassroots movement.

explore the arts scene on your own terms.

users feedback

eric thornton

i’m a tintype photographer and will often do popups around the city where people can get their portraits taken. in—yc is a great tool for connecting to audiences beyond my current mailing list and instagram reach. i’ve been wanting this to exist for a long time.

reginald ferguson

i’m a native new yorker, born and raised, and this app has introduced me to things i never knew existed. it’s like having that really cool friend who’s always in the know. whatever neighborhood you’re in, you can get on there and see what’s going on.

zoe branch

i’ve been in new york for four years and have wanted an app like this the entire time. as a street busker, there is nowhere for me to advertise where and when i will be working except for my own instagram story, which has its many limits. likewise for any readings or performances. i love this app as an alternative.
the possibilities here are huge and i can’t wait to see more people using in—yc, both posting events and looking for creative happenings. i love also popping on there to find something cool going on nearby that i otherwise wouldn’t have known about.

charles kilbourne

love how easy this thing is to use. i host a monthly film trivia at Nitehawk and am always trying to grow its attendance. i just send an invite through my calendar to put it on the app and there it is — ready for anyone to stumble upon. feels so much more productive than shouting into the void of my instagram stories.

logan cannon

my parents came to visit, and i wanted to show them a good time. i didn’t want to hit all the same old tourist spots that they’ve seen before, so we hopped around from show to show based on what i found on in—yc. They had an amazing time and now think i’m a huge art nerd.